on 01 February 2021

Want to sell your products in the lucrative Chinese consumer market?

Did you know China is the world’s largest e-commerce market, with cross-border sales leading the way?

China is the largest e-commerce market in the world and keeps growing, estimated in 2020 to grow this year by 20% with a volume of 1.94 trillion USD. That is a quarter of China’s total retail sales volume. The share of e-commerce revenue for Fashion in 2020 accounted for 21.4%, Electronics for 17.9%, Food and Personal Care for 17.5%, Hobbies and Toys for 23.3%.
Cross-border websites account for 164 billion USD, almost doubled from the past year, clearly indicating that this is the future wave and will only continue to grow in the years to come.

What is cross-border trading?

It is international companies selling their products to Chinese customers with reduced import duties and without all the Chinese company’s license requirements. Most cross-border businesses are by companies from Asian countries led by Japan and Korea, followed by the United States and Thailand.

For Cross border e-commerce businesses, it is essential to implement an Omnichannel strategy.

The cross-channel content strategy targets improving the users’ experience and creating a better relationship with your target audience across all contact points; this increases touchpoints between brand and consumer to give your customers a seamless experience.

If this sounds like an interesting opportunity to start selling your brand’s products in the lucrative Chinese consumer market, contact us today for your free consultation on how you can get started. We are here to assist you every step of the way.