Use Purple Wi-Fi – Guest WiFi Software – To Ensure Social Distancing

Hospitality Reopening: Use Purple WiFi to Collect Customer Contact Details in Pubs, Bars, Restaurants and Hotels

Guest WiFi software, that enables data capture, allowing a venue to target market to its customers.

Cloud-based, it works with the venue’s existing hardware and internet. It has a simplified login process. It is secure and legally compliant.

Why not take a free trial?

Purple Wi-Fi

Just as smartphones replaced the “dumbphones” of the early 2000s, “smart Wi-Fi” is here to replace the “dumb Wi-Fi” most pubs, restaurants and hotels are using now.

If you provide free guest Wi-Fi but are getting nothing from it, then you’re wasting your best opportunity for customer retention and loyalty, not to mention attracting new customers.

Purple Wi-Fi is “smart” internet hotspot software that enables the capture of your customer’s contact data. At a minimum, you’ll receive the guest’s email address, name and – importantly for legal reasons – the user’s device MAC address. This enables a venue to collect data vital for direct/email marketing and meets the requirements of Thailand’s computer-crime laws.

Cloud-based, Purple works with a venue’s existing internet connection and even its existing hardware. It is secure and legally compliant with International and Thailand data-collection and retention laws. In particular, the meets the requirements of the October 2019 directive from the Thai government that requires venues offering free Wi-Fi to collect internet traffic data used by their customers and retain it for 90 days under penalty of fines and possible prison time.

You can now use Purple WiFi to track, monitor and ensure social distancing

Keep a close eye on the total visitor footfall in your venue at any one time, how close you are to reaching your social distancing threshold, your responsibility score, and much more.

All of the information is displayed in a single, easy to understand dashboard. You can also give visitors full visibility by publishing the dashboard results on your website or social media accounts for complete peace of mind.

For guests, Purple Wi-Fi is a big upgrade over the usual free Wi-Fi experience. Say goodbye to passwords! Customers log in using their social media accounts or a short registration form. Once logged on, they stay logged on. Guests returning months or years later are logged on automatically with no need for a password.

For the venue, having guests log in via Facebook and other social media platforms allows them access to valuable demographic and interest data. It also provides insight into behavior; such as when they visit, how many times, duration of stay, and when and why they move around a physical space.

Breaking News from FinTech Management Services

We are working on integrating Purple WiFi with YourPOS so that:

  • not only will venue owners/managers know when visitors come to the venue, how many times, and duration of stay, but also:
  • how much they spend, on what items!

 

Armed with this data, venues will really know who their VIP customers are and can offer all customers personalized, real-time communications, enhancing customer experience, retaining important customers, and driving sales.

Purple Wi-Fi natively integrates with most leading wireless hardware manufacturers, including Cisco and Cisco Meraki, Ubiquiti, Ruckus, Xirrus, HP, TP-Link, ASUS, Netgear and Aruba.

The visitor data collected – name, email address, gender, age, favorite sports, etc. – is stored in a cloud-based Purple Connect2Social portal and can be used for targeted marketing, such as notification of events and promotions, automated birthday greetings, loyalty awards, etc.

Customers can also be asked to “like” your Facebook page or take micro-opinion surveys.

Of course, customers can opt not to receive any communications whatsoever. And even if they agree to do so, can subsequently unsubscribe.

Another crucial feature for restaurants, bars and hotels is that Purple directly connects to TripAdvisor.

Within 24 hours of first logging on to your Purple Wi-Fi system, TripAdvisor will send your guests an email asking them to review your venue. Across our installed base we have seen this results in a tremendous number of new, overwhelmingly positive reviews, which boosts your venue’s TripAdvisor ranking and its presence on the world’s No. 1 travel site.

Learn more about Purple Purple Wi-Fi by watching these short explanatory videos. (Thai soundtrack with English subtitles)

Cost

The license fee is 3,500 baht per month per access point (router) on a quarterly basis, paid three months in advance. Typically, most venues have only one access point (router). Lower rates are available for annual purchases.

Account setup and installation is one-time 15,000-baht fee (maximum two floors).

This includes:

  • Site survey by our technical sub-contractor
  • Integration of C2S/Purple Wi-Fi hardware and software into existing internet infrastructure
  • Account setup through the Connect2Social/Purple Wi-Fi portal
  • Creation of splash and landing pages and automatic first-visit and birthday greetings
  • Creation of MailChimp account and integration of Facebook and TripAdvisor
  • Up to 2 hours training and after-sales support

Additional floors incur an additional setup fee of 1,500 baht per access point or repeater.

Purple Wi-Fi were the first movers in the market and helped create an industry wide demand for advanced WiFi.
They have collected and analyzed data on 110 million unique individuals; across 10 billion visits and 45,000 venues. They provide insights on this data for our customers to identify patterns and trends across different industries; adding value back into the marketplace.
Purple Wi-Fi solution is secure, scalable and stable. The company ISO accredited and partners with over half of the worlds largest service providers. They support over 50,000,000 users with a 99.9% uptime and are trusted by a number of global brands.
They have been well established in the UK for a number of years and have recently seen significant year-on-year growth overseas.

The service is growing quickly, with 4 million users across 160 countries. Purple Wi-Fi, the company, employs over 60 full time staff and currently has offices in the UK (their HQ), San Francisco, Shanghai, Madrid, Melbourne, Copenhagen, Chile and Singapore, with more offices planned in the coming months.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Target Markets: – Leisure and entertainment venues, including pubs, bars, restaurants, nightclubs, and hotels, retail outlets, shopping malls, public places.

Links\ Partners: Connect2Social (Thailand), Purple Wi-Fi (UK)

See more Videos below on Purple Wi-Fi……


 

Still Not Sure What Purple WiFi Is?

Purple WiFi allows your customers to use your internet connection ‘wirelessly’ and for no monetary fee. In order to access your wireless connection, they must sign-in via their chosen social network website such as Facebook, Twitter and LinkedIn, or by completing a form. In doing so you’re able to capture details of your customers and with their permission, promote your business to all their online friends.

Purple Wi-Fi - Guest WiFi Software - Micro Surveys

And, now, Micro Surveys give you the ability to collect customer feedback faster and smarter via Purple WiFi . The simple to use builder allows you to easily add questions to a survey which can be based on multiple choices, ratings or simply leaving comments.

In addition, visitors can be asked to leave a TripAdvisor review.

Case Study1: The Australian Pub, Bangkok – Purple WiFi

Customers of The Australian Pub & BBQ on Sukhumvit Soi 11 in Bangkok can enjoy high-speed free WiFi.

Purple Wi-Fi - Guest WiFi Software in use at The Australian Pub Bangkok

Since December 2014, the Pub has used Purple WiFi’s cloud-based application from FinTech Management Services, which enables the venue to access a rich source of data about the visitors that opt-in to use its free WiFi. Helpful insights about their age, gender, hometown and interests enable them to build accurate customer profiles. This makes it easier to create a more effective, tailored marketing campaign.

With instant access provided as guests login to social media accounts, the impact on customers’ social media engagement with the venue has been significant, with increasing engagement (likes, shares, comments, conversations).

Results since installation

• Over 25,800 visitor email addresses collected for use in targetted email marketing, 70% male, 30% female, 42% logging in via Social Media, and 58% via a short Form. About one-third are repeat users;
• A total of 86 email marketing campaigns promoting special events, sending customer birthday greetings and thanking regular customers for their patronage. A recent email (Australia Day 2019) reached over 14,500 subscribers;
• 36% increase in Facebook page likes.

Over the same period, revenues have improved by 12.8%.

Purple Wi-Fi - Guest WiFi Software in the Australian Pub & BBQ Bangkok

The Australian Pub’s Don O’Shaughnessy is convinced that the partnership with FinTech Management Services and Purple WiFi has been a great success. He says, “We are delighted to offer our customers free WiFi, and Purple WiFi’s installation has helped to bolster our marketing efforts, drive awareness of the venue and increase social media engagement. Customers are more than happy to give something back and post messages onto their timeline in return for their free WiFi. It has increased customer satisfaction, which has had a positive impact within our social media communities, encouraging return visits and increased sales.”

Why Purple WiFi from FinTech Management Services?

The Australian Pub chose Purple WiFi because it offers a bespoke, all-in-one WiFi package with an online portal that enables it to collect and analyse data about its customers and their behaviour. Purple WiFi’s dashboard enables the Pub’s management to access reports with deep insights into visitors. The Purple WiFi user interface is easy to manage and empowers both the business and the consumer to maximise value from the WiFi set-up. Its partnership with Purple WiFi is playing a valuable role in this process, providing the venue with greater awareness of its visitors and more opportunity to interact with them. Rich customer relationships will strengthen their marketing and sales approach in the months ahead.

About The Australian Pub

A sports Pub and Restaurant on Soi 11 which over the last few years has become one of the best entertainment areas on Sukhumvit Road.

It doesn’t matter where customers come from, they get a warm welcome, great service, great food, all the live sports with the best in live entertainment nightly, all washed down with an ice cold beer, a glass of wine or one of the in-house cocktails.

The great thing about The “Aussie” is that it appeals to a huge demographic so if it’s a date, a match, a night out with friends or a couple of beers before hitting the clubs it is the best place on 11. The Pub holds weekly events like the after work party on a Friday and the very popular Sunday Session which has live music, drink specials and a free sausage sizzle every Sunday afternoon.

About Purple WiFi and FinTech Management Services.

Purple WiFi is scaleable, cloud-based guest WiFi software, offering customers access to WiFi through social login. In return, WiFi providers benefit from real-time analytical insights, customer demographic data, information on visitor footfall, plus a marketing tool to send out targeted communications to customers whilst they are in the venue. Purple WiFi natively integrates with most leading wireless hardware manufacturers, notably Cisco and Cisco Meraki, Ruckus, Xirrus, HP, TP-Link and Aruba.

The service is growing quickly, with 4 million users across 134 countries. Purple WiFi employs over 60 full time staff and currently has offices in the UK, San Francisco, Shanghai, Madrid, Melbourne, Copenhagen and Singapore with more offices planned in the coming months.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

FinTech Management Services specialises in technology and marketing solutions for entertainment and hospitality venues, retail outlets, shopping malls, hotels, resorts, and sports/leisure clubs across Southeast Asia.

Interested? Contact us today for more information, or to arrange a free trial.