Purple Wifi

Purple WiFi - Guest WiFi software, that enables data capture, allowing a venue to target market to its customers.

Guest WiFi software, that enables data capture, allowing a venue to target market to its customers.

Cloud-based, it works with the venue’s existing hardware and internet. It has a simplified login process. It is secure and legally compliant.

Why not take a free trial?

Purple WiF is guest WiFi hotspot software that enables data capture so that a venue can target market to its customers, track their movements and much, much more.

Cloud-based, it works with the venue’s existing hardware and internet connection. It has a simple, social user, multi-lingual login process. It is secure and legally compliant with International and Thailand data collection and retention laws.

When customers log in to a venue’s “free” WiFi through their social media accounts, the venue is able to tap into valuable information and provide an enriched view of the customer profile – their demographics and behaviour; such as how, when and why they move around a physical space. Armed with the data Purple WiFi provides, venues can offer customers personalised real-time communications, enhancing customer experience and driving sales.

Purple WiFi is scaleable, cloud-based guest WiFi software, offering customers access to WiFi through social login. In return, WiFi providers benefit from real-time analytical insights, customer demographic data, information on visitor footfall, plus a marketing tool to send out targeted communications to customers whilst they are in the venue.

Purple WiFi natively integrates with most leading wireless hardware manufacturers, notably Cisco and Cisco Meraki, Ruckus, Xirrus, HP, TP-Link and Aruba.

Purple WiFi were the first movers in the market and helped create an industry wide demand for advanced WiFi.
They have collected and analyzed data on 110 million unique individuals; across 10 billion visits and 45,000 venues. They provide insights on this data for our customers to identify patterns and trends across different industries; adding value back into the marketplace.
Purple WiFi solution is secure, scalable and stable. The company ISO accredited and partners with over half of the worlds largest service providers. They support over 50,000,000 users with a 99.9% uptime and are trusted by a number of global brands.
They have been well established in the UK for a number of years and have recently seen significant year-on-year growth overseas.

The service is growing quickly, with 4 million users across 160 countries. Purple WiFi, the company, employs over 60 full time staff and currently has offices in the UK (their HQ), San Francisco, Shanghai, Madrid, Melbourne, Copenhagen, Chile and Singapore, with more offices planned in the coming months.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Target Markets: – Leisure and entertainment venues, including pubs, bars, restaurants, nightclubs, and hotels, retail outlets, shopping malls, public places.

Links\ Partners: Connect2Social (Thailand), Purple WiFi (UK)

See Videos below on Purple WiFi……


What Is Purple WiFi?

Purple WiFi allows your customers to use your internet connection ‘wirelessly’ and for no monetary fee. In order to access your wireless connection, they must sign-in via their chosen social network website such as Facebook, Twitter and LinkedIn, or by completing a form. In doing so you’re able to capture details of your customers and with their permission, promote your business to all their online friends.

 

 

Still Not Sure What Purple WiFi Is?

Purple WiFi allows your customers to use your internet connection ‘wirelessly’ and for no monetary fee. In order to access your wireless connection, they must sign-in via their chosen social network website such as Facebook, Twitter and LinkedIn, or by completing a form. In doing so you’re able to capture details of your customers and with their permission, promote your business to all their online friends.

micro-surveys

And, now, Micro Surveys give you the ability to collect customer feedback faster and smarter via Purple WiFi . The simple to use builder allows you to easily add questions to a survey which can be based on multiple choices, ratings or simply leaving comments.

Case Study1: The Australian Pub, Bangkok – Purple WiFi

Customers of The Australian Pub & BBQ on Sukhumvit Soi 11 in Bangkok can enjoy high-speed free WiFi.

australian_bangkok_customers

Since December 2014, the Pub has used Purple WiFi’s cloud-based application from FinTech Management Services, which enables the venue to access a rich source of data about the visitors that opt-in to use its free WiFi. Helpful insights about their age, gender, hometown and interests enable them to build accurate customer profiles. This makes it easier to create a more effective, tailored marketing campaign.

With instant access provided as guests login to social media accounts, the impact on customers’ social media engagement with the venue has been significant, with increasing engagement (likes, shares, comments, conversations).

Results since installation

• Over 25,800 visitor email addresses collected for use in targetted email marketing, 70% male, 30% female, 42% logging in via Social Media, and 58% via a short Form. About one-third are repeat users;
• A total of 86 email marketing campaigns promoting special events, sending customer birthday greetings and thanking regular customers for their patronage. A recent email (Australia Day 2019) reached over 14,500 subscribers;
• 36% increase in Facebook page likes.

Over the same period, revenues have improved by 12.8%.

Australian Pub & BBQ Bangkok

The Australian Pub’s Don O’Shaughnessy is convinced that the partnership with FinTech Management Services and Purple WiFi has been a great success. He says, “We are delighted to offer our customers free WiFi, and Purple WiFi’s installation has helped to bolster our marketing efforts, drive awareness of the venue and increase social media engagement. Customers are more than happy to give something back and post messages onto their timeline in return for their free WiFi. It has increased customer satisfaction, which has had a positive impact within our social media communities, encouraging return visits and increased sales.”

Why Purple WiFi from FinTech Management Services?

The Australian Pub chose Purple WiFi because it offers a bespoke, all-in-one WiFi package with an online portal that enables it to collect and analyse data about its customers and their behaviour. Purple WiFi’s dashboard enables the Pub’s management to access reports with deep insights into visitors. The Purple WiFi user interface is easy to manage and empowers both the business and the consumer to maximise value from the WiFi set-up. Its partnership with Purple WiFi is playing a valuable role in this process, providing the venue with greater awareness of its visitors and more opportunity to interact with them. Rich customer relationships will strengthen their marketing and sales approach in the months ahead.

About The Australian Pub

A sports Pub and Restaurant on Soi 11 which over the last few years has become one of the best entertainment areas on Sukhumvit Road.

It doesn’t matter where customers come from, they get a warm welcome, great service, great food, all the live sports with the best in live entertainment nightly, all washed down with an ice cold beer, a glass of wine or one of the in-house cocktails.

The great thing about The “Aussie” is that it appeals to a huge demographic so if it’s a date, a match, a night out with friends or a couple of beers before hitting the clubs it is the best place on 11. The Pub holds weekly events like the after work party on a Friday and the very popular Sunday Session which has live music, drink specials and a free sausage sizzle every Sunday afternoon.

About Purple WiFi and FinTech Management Services.

Purple WiFi is scaleable, cloud-based guest WiFi software, offering customers access to WiFi through social login. In return, WiFi providers benefit from real-time analytical insights, customer demographic data, information on visitor footfall, plus a marketing tool to send out targeted communications to customers whilst they are in the venue. Purple WiFi natively integrates with most leading wireless hardware manufacturers, notably Cisco and Cisco Meraki, Ruckus, Xirrus, HP, TP-Link and Aruba.

The service is growing quickly, with 4 million users across 134 countries. Purple WiFi employs over 60 full time staff and currently has offices in the UK, San Francisco, Shanghai, Madrid, Melbourne, Copenhagen and Singapore with more offices planned in the coming months.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

FinTech Management Services specialises in technology and marketing solutions for entertainment and hospitality venues, retail outlets, shopping malls, hotels, resorts, and sports/leisure clubs across Southeast Asia.

Interested? Contact us today for more information, or to arrange a free trial.

Case Study2: Waterford Plaza