For businesses, collection and analysis of customer data can become one of your greatest assets in learning more about the needs and wants of your customers.
For many of us, the first thing we do when we reach our favourite bar, restaurant or hotel for the evening is pull out our phone, tablet and laptops to hunt down the in-house WiFi network. The same when we are out shopping in the evening or at the weekend. Once considered something of a luxury, these days it’s an essential tool, helping us create a home away from home, an office away from the office and a crucial link to those we love.
For businesses in the hospitality and retail sectors, providing free guest WiFi is now a minimum standard that the vast majority of customers expect, but it’s a good deal more than just another outlay. Indeed, WiFi can become one of your greatest assets in learning the needs and wants of your customer base.
What data can you gather with WiFi analytics?
The amount of data you can gather with WiFi analytics is only limited by your imagination.
Traditionally, many companies ask for an email address to hop online. Whilst the value of an email address shouldn’t be undervalued, you can request any data at all from your customers. For example, you might have your customers fill in a short survey. This could include whether you’re interested in their opinion of your service or what the purpose of their visit is. Regardless, you can glean huge amounts of valuable and actionable information from these surveys.
Alternatively, you might request a Facebook Like or Check-In in return for access. Facebook’s analytical tools are superb, showing age, gender and almost anything else that your customers have chosen to share on Facebook – helping you to learn more about your customers, as well as boost social interaction.
With our hospitality WiFi packages, you can view the full range of insights into your guests’ usage and movement patterns, regardless of how long they stay with you.
And, please be aware that in Thailand, by law (Computer Crimes Act) venues offering free WiFi are required to collect details of persons using the WiFi.
How can you turn that data into a value adding proposition for customers?
Collecting data is one thing, but customers only ever see the value in it if you the use it to improve their experience within your business.
Take, for example, the hospitality sector. Imagine a hotel which knows the majority of its clients read the Financial Times online. They could have a copy placed in their room on arrival. It’s just one example of the ways that you can utilise the data created by your customers to improve their visit to your venue.
Existing data can be leveraged in countless ways, from redesigning your physical spaces to improve the movement of your customers, to hiring a greater number of staff for days and nights which have been proven to attract a higher amount of footfall.
Although largely invisible to your customers, these changes – taken cumulatively – work to transform the ways in which your business operates.
With a constant flow of data, you can build an experience for your customers beyond mere luxury, but an experience built out of a deep understanding of what your customers actually want.
That’s the real power of analytics.
Our Purple WiFi guest WiFi hotspot software enables data capture so that a venue can do target marketing to its customers, track their movements and much, much more. Cloud-based, it works with the venue’s existing hardware and internet connection. It has a simple, social user, multi-lingual login process. It is secure and legally compliant with both international and Thailand data collection and retention laws. When customers log in to a venue’s “free” WiFi through their social media accounts, or a short form, the venue is able to tap into valuable information and provide an enriched view of the customer profile – their demographics and behaviour; such as how, when and why they move around a physical space. Armed with the data Purple WiFi provides, venues can offer customers personalised real-time communications, enhancing customer experience and driving sales.
Online marketing is now the No. 1 source of customers – even bigger than TV – yet 94% of small businesses don’t market themselves online because it’s complicated, time-consuming and expensive. Until now. Harnessing the power of Artificial Intelligence, the Royaltie digital-marketing suite provides a single dashboard where you (or the AI) can create and publish highly-targeted advertising on more than 1 million websites and mobile applications. Once the viewer clicks on your ad. They are taken to your Royaltie AI-powered website where their social media information is collected. That information is then stored inside the full-featured Royaltie CRM (Customer Relationship Management) database where you can then respond to your new customer sales leads with the built-in Direct Email app.
We Create Your Surveys: We provide you with a beautiful branded survey according to your precise needs. Easily edit questions, answers, colors and more from your account or ask us to do it for you. Collect Results: Customers can submit feedback via the U Say app on a tablet that you provide, or via their own mobile device by entering a short web address or by scanning a QR code. Analyze Data:View data-rich reports in a simple and easy to understand format allowing you to gain insight and come to clear conclusions. Export your data to common file formats at anytime.
In today’s world, where everyone is fixated on social media platforms, one of the two most important marketing tools for all types of businesses – including pubs, restaurants, hotels and other hospitality venues – is not Facebook or Instagram. It’s Google’s My Business.
When potential customers are looking for a place to go – right now or tomorrow – the first place they check is not Facebook. It’s Google Maps and Search. Even the smallest Bangkok venue generates, on average, 30,000 search hits a month between Google Maps and Search.
If you’re not maximizing your presence on Google, you’re missing out on new customers and essentially giving them to your competitors who are.
In today’s world, where everyone is fixated on social media platforms, the most important marketing tool for tourist-centric pubs, restaurants, hotels and other hospitality venues is not Facebook or Instagram. It’s TripAdvisor.
When potential guests are looking for a place to eat or stay or play – right now or next week – the first place they check is not Facebook. It’s TripAdvisor. More than 18 million people a day search TripAdvisor for hotels and restaurants and other hospitality venues in Thailand.
If you’re not maximizing your presence on TripAdvisor, you’re missing out on new customers and essentially giving them to your competitors who are.
We at FinTech are experts at optimizing this key digital platform, adding all the data your venue needs for it to be found and the features needed to maximize your SEO. Best of all, once setup is complete, maintenance of your listing is well affordable… less than half the cost of maintaining social media.