Nowadays more business owners than ever before are looking to improve the online presence of their businesses. Often without realising the time and effort commitment involved.
So, how do you choose a Social Media Agency that is right for your business?
Here are 7 tips to help you make the right choice:
- Firstly decide which are the best social media platforms for your business to be featured on.
A good Social Media Agency will, on first contact, talk to you in depth and really understand what you are trying to achieve, how your business works, who you are targeting and what your current customer journey looks like. This will help you in making the right decisions on which are the best social media platforms for your business and on where to focus your efforts.
You need to make sure your digital Agency has the opportunity to research your business (and sector if your business is niche), and that you have taken the opportunity to educate your Social Media Agency fully.
- Set out your social media strategy
Your selected Agency should have a process in place already that they can talk you through that produces a social media strategy. They should be able to give you a tangible idea of what to expect and how this will be delivered.
You have to be involved to make sure the strategy is right for your business.
- Content curation – be clear on who is going to produce the content
You need to be 100% clear as to who in your organisation is going to produce your content, how much you can expect to be produced, and where the social media content will come from.
Your Social Media Agency should help to check whether the approach fits your brand values, and what type of content is most likely reflect your brand. They can also work with you to brainstorm ideas for your ideal social media content.
You need to be confident your Social Media Marketing Agency will help you make the right content decisions from day one.
- The type of content the Agency needs from you
Your Social Media Agency should be able to give you guidance, suggest opportunities and coach you through the type of content you should be providing them with in order to ensure an authentic and personal social media presence.
- The measurement of success
Every Social Media Agency worth its salt should have a way of measuring success. They should be suggesting looking at measurable conversions based on your agreed strategy, web traffic gained from social media and other stats that exist within Google Analytics and other data analysis techniques.
The Agency should also ask you how you want to measure the results.
- Consider if the Agency is a good fit within your business
Your Social Media Agency should feel like they have become part of your internal team.
You will have a budget, but if the right level of care and attention is not taken with your social media presence it can be damaging for your brand.
If your decision to go with one Social Media Agency over another comes down to price, the Agencies concerned need to explain exactly what you are getting for your money.
Please contact FinTech today if your company needs to improve its online presence with the aim of generating more business.